This thesis deals with the Austrian automotive market and especially with electro mobility. Due to the increasing electrification of the powertrain, new industries and businesses have been built in Austria. Especially automotive supplier companies (Magna, Bosch, Infineon, etc.) have locations in this country. Associations like the Austrian Automotive Association or the Society of Automotive Technology are working on an electro mobility network for industry, business and education. For further spread of electric vehicles, the ‘Klima + Energiefonds' supports eight different model and pilot regions in Austria. In these regions, different business models and mobility concepts are evaluated for the future. In 2013, only about 3,000 hybrid and electric vehicles were registered in Austria, which is corresponding to 319,035 new registrations of only around one percent market share. The main problems of electro mobility are range, infrastructure and additional costs of electric vehicles. Based on a study of the Fraunhofer Austria Research GmbH and the Technical University of Vienna, the market shares of vehicles with alternative powertrain concepts (battery electric, fuel cell and hybrid vehicle) could reach already 12.32 % and 21.41 % by 2020 and 2030. This will lead to a sales volume of almost 160 million € in 2020 and 255 million € in 2030. Additionally, this will have an impact on the level of employment. Especially in the sectors of automotive, mechanical and electrical industry, new jobs will be created.